Partnering with B2B and DTC brands to elevate digital marketing strategy, drive performance across paid and organic channels, and build scalable internal systems. Blends executive-level insight with hands-on execution across paid media, creative, and team operations.

• Increased paid media performance by 35–60% through full-funnel optimization and creative testing across Meta, TikTok, Google, Pinterest, and YouTube.
• Overhauled campaign structure for a DTC brand, resulting in a 42% increase in ROAS and a 28% drop in blended CPA.
• Designed a creative direction system that reduced ad turnaround time by 50% and improved engagement metrics by over 20%.
• Supported the go-to-market launch of a SaaS product, generating over 2,000 qualified leads within six weeks across paid social and search.
• Advised in-house marketing teams on structure and workflow optimization, boosting campaign launch speed by 2x.
• Mentored founders and marketing leads on brand positioning and growth strategy, helping unlock key partnerships and revenue streams.
• Led team training on paid media trends, attribution models, and cross-platform performance—upskilling internal teams across Meta, Google, LinkedIn, and more.

• Founded and scaled the agency’s Social Media Department from the ground up, generating new revenue streams and expanding service offerings including creative strategy and execution.
• Managed a diverse portfolio of B2B and B2C clients across industries with media budgets ranging from $2K/month to $200K+/day.
• Led end-to-end paid and organic strategies—from goal-setting and roadmap creation to full-funnel optimization, creative direction, testing frameworks (A/B, brand lift, conversion lift), and platform-specific performance scaling.
• Owned client relationships, consistently achieving KPIs and delivering measurable ROI while maintaining exceptional satisfaction and retention.
• Built and launched the agency's in-house Creative Services Department, and played a key role in establishing JumpFly’s podcast and AI integration framework.
• Trained, mentored, and managed a high-performing team; conducted performance reviews, maintained platform certifications, and provided career development guidance.
• Regular presenter at trade shows, stakeholder meetings, and client summits—positioning the agency as a thought leader and securing new business.
• Contributed regularly to blog content, internal initiatives, and cross-functional teams including the Blog Committee and AI Committee.

Key Strengths: Self-starter, cross-functional leadership, strategic thinker, data-driven optimizer, creative collaborator, trusted mentor.

• Directed marketing strategy and execution across 15 B2B and B2C brands, managing a $500K+ annual budget and driving a 30% YoY increase in qualified leads.
• Collaborated with executive leadership and business unit heads to align initiatives with corporate growth goals, improving marketing ROI by 25% and sharpening brand positioning.
• Led omnichannel campaigns across PPC, SEO, email, content, and social—doubling conversion rates and reducing CPL by 18% through strategic optimization.
• Oversaw cross-functional teams and agency partners to launch 3 websites and over 15 full-funnel campaigns, increasing site traffic by 40% and engagement by 22%.
• Built brand architecture and messaging frameworks to differentiate product lines while maintaining cohesion across corporate and sub-brand identities.
• Designed and implemented a comprehensive onboarding and training program for new marketing hires, cutting ramp-up time by 50% and improving team performance metrics.

• Delivered actionable insights through social listening analysis for brands including Captain Morgan, Cadbury, and Carphone Warehouse—transforming audience sentiment and competitive trends into strategic recommendations.
• Maintained a 95% client retention rate by delivering clear performance updates, addressing challenges quickly, and aligning reporting with client objectives. 
• Composed SEO-optimized blog posts, white papers, and social content that strengthened brand authority and increased organic traffic by 30%. 
• Collaborated with internal teams to align deliverables with client KPIs, resulting in more consistent messaging and high-performing digital content.

Planning, strategy, execution, testing, and optimization of paid social campaigns across the full funnel—driving awareness, engagement, and conversions. Expertise includes audience segmentation, creative strategy, budget allocation, bid management, and performance analysis to maximize ROI.

Platforms: Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, Snapchat, X (Twitter), Reddit, Quora, YouTube, Spotify, and emerging social platforms.

Lead creative direction for campaigns, ensuring alignment between brand voice, audience insights, and performance goals. Develop ad concepts, messaging frameworks, and visual storyboards to maximize engagement and conversion. Experienced in managing cross-platform creative testing and scaling high-performing assets.

Specialties: Ad copywriting, visual asset briefing, user-generated content (UGC), influencer partnerships, landing page creative, and A/B testing.

Build, scale, and lead high-performing marketing teams in fast-paced environments. Provide strategic guidance, professional development, and clear performance expectations to drive team success. Skilled in fostering collaboration, managing cross-functional initiatives, and creating scalable processes.

Focus Areas: Hiring & training, performance reviews, cross-team collaboration, project management, and leadership in high-growth environments.

Analyze user behavior and conversion paths to identify performance bottlenecks and implement high-impact improvements. Develop testing roadmaps to optimize landing pages, checkout flows, and on-site user experience for increased conversions and revenue.

Tactics: A/B & multivariate testing, heatmaps, behavioral analytics, form optimization, and funnel segmentation.

Develop and execute full-funnel paid search strategies to drive qualified traffic, leads, and sales. Responsibilities include keyword research, audience targeting, ad copy creation, bid strategy, budget management, and ongoing optimization based on performance data.

Platforms: Google Ads, Microsoft Advertising (Bing), YouTube Ads, and emerging search platforms. Expertise in search, shopping, display, video, Performance Max, and remarketing campaigns.

Plan and execute targeted email and SMS campaigns that nurture leads, retain customers, and drive repeat sales. Build segmentation strategies, automated workflows, and performance reporting to maximize engagement and ROI.

Platforms: Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Constant Contact.

Develop and implement SEO strategies to improve organic visibility and ranking across search engines. Manage on-page optimization, content strategy, and technical SEO improvements to increase site traffic and lead generation.

Focus Areas: Keyword research, content optimization, metadata, backlink strategy, and site audits.

Track, measure, and analyze marketing performance across paid, owned, and earned channels. Translate data into actionable insights to inform strategy and budget allocation. Experienced in multi-touch attribution and cross-channel performance reporting.

Platforms: Google Analytics (UA & GA4), Google Tag Manager, Looker Studio, Triple Whale, Hyros.

Leverage AI tools and emerging technologies to enhance targeting, creative ideation, and campaign performance. Experienced in identifying new customer segments, generating high-performing creative concepts, and streamlining workflows with automation.

Applications: AI-driven audience discovery, predictive analytics, automated creative generation, trend analysis, and campaign optimization.