Paid Social & Digital Marketing Leader

Blending creativity, data, and strategy to help brands grow faster and smarter.

Quick Snapshot

  • đź“Ť Based in Illinois, USA

  • đź’Ľ 10+ years in Paid Social & Digital Marketing

  • đź“Š Managed budgets from $2K/month to $200K+/day

  • 🏆 Speaker at 20+ industry events & conferences

  • ✍️ Author of 25+ published marketing articles

My Story

I’m a results-driven social media and paid media leader with over a decade of experience building high-performing teams, scaling services from the ground up, and driving measurable growth for clients.

Over the years, I’ve led full-funnel strategies for startups, emerging brands, and global enterprises—always blending performance goals with brand integrity and audience insight. From paid social and paid search to CRO, SEO, email marketing, and creative strategy, my goal is always the same: help brands connect with the right people, at the right time, in the right way.

What I’m Known For

  • Turning modest budgets into scalable campaigns

  • Building high-performing teams from scratch

  • Blending creative storytelling with data-driven decisions

  • Spotting audience opportunities others miss

  • Making marketing strategy clear and actionable for any team

Career Highlights

  • E-Commerce Fashion Brand – Doubled ROAS in 3 months with creative + targeting overhaul on Meta Ads.

  • B2B SaaS Company – Built LinkedIn Ads program from scratch, delivering enterprise-level leads that closed.

  • Startup Launch – Designed and executed full digital strategy, bringing in 500+ customers in the first 6 weeks.

  • Health & Nutrition Brand – Developed cross-platform campaigns (Meta, Google, LinkedIn, TikTok) that worked seamlessly together to grow revenue.

📸 Fun Break

When I’m not deep in campaign strategy or analyzing ad performance, you’ll probably find me out on my family’s farmette. I share it with:

  • 2 majestic horses who believe they run the place

  • 2 ponies with more attitude than height

  • 1 giant, lovable Great Dane

  • 4 indoor cats who act like royalty

  • 2 barn cats who double as pest control and comic relief

They keep life interesting, remind me to step away from my laptop, and occasionally star in my social posts — because who can resist that kind of content?

Let’s Work Together

Whether you need a proven marketing leader to join your team or a trusted partner for freelance projects, I bring the strategy, execution, and creativity to make it happen. From launching new channels to scaling what’s already working, I’m here to help you move faster and smarter.

Work With Me | View Resume