
What Does the iOS 14 Update Mean for Facebook Advertisers? (with Infographics)
Originally published on the JumpFly Blog
Apple’s iOS 14 update significantly shifts how advertisers can track and optimize campaigns — especially on Facebook. In this post, I unpack the new policies, the impact on both web and app campaigns, and how advertisers can adapt their strategies with the help of visuals to guide complex changes.
Here’s a quick look at what I cover:
- Apple’s new requirements: Data Nutrition Labels, Transparency Prompts, SKAN API tracking limitations
- Facebook’s responses: Adherence strategies, aggregated event management, and adjustments to attribution options
- How iOS changes affect ad creation, reporting, targeting, and optimization
- Actionable preparation: Domain verification, prioritizing pixel events, and restructuring campaign measurement
If you're adapting Facebook or Instagram campaigns in an evolving privacy landscape, this article offers clarity and forward-looking tactics to stay ahead.
Read the full article here → What Does the iOS 14 Update Mean for Facebook Advertisers?