Video Best Practices for Meta Ads: Maximizing Your Campaign’s Impact

Originally published on the JumpFly Blog

Video is a powerful way to capture attention—social video generates 1,200% more shares than text and image content combined. In this article, I guide you through everything you need to know to make your Meta video ads shine—from setting clear objectives to optimizing formats and testing for performance.

Here’s a quick look at what I cover:

• Defining your campaign goals (brand awareness, conversions, traffic, engagement) and shaping content accordingly


• Writing stories that resonate and hold attention in the first few seconds


• Visual elements that matter—lighting, audio layering, captions, and format ratios for feeds, Reels, and Stories


• Choosing the right tools—from Canva and CapCut to Lumen5—to help you bring your idea to life


• Leveraging user-generated content and influencer-style assets for authenticity


• The importance of iteration: test, re-optimize, repeat until you hit your conversion goals

If you’re creating video campaigns on Facebook or Instagram, this piece offers pragmatic guidance—helping you avoid missteps and make content that connects.

Read the full article here → Video Best Practices for Meta Ads: Maximizing Your Campaign’s Impact