The Untapped Potential of TikTok Search Ads: A Comprehensive Guide

Originally published on the JumpFly Blog

TikTok isn’t just about trending dances—it’s becoming a powerful platform for search. In this post, I explore how TikTok Search Ads work, why they’re gaining traction, and how marketers can experiment with this emerging opportunity.

Here’s a quick look at what I cover:

• How users are using TikTok as a discovery engine, not just a content feed


• Keyword-based targeting via TikTok’s Search Ads Toggle for ad relevance


• 
  Best practices like focused keyword research and trend-informed creative strategy 


• The mixed early results and importance of testing for performance


• Why TikTok is worth watching as it builds toward voice search and continues growing its user base

If you're curious about where to test next, TikTok Search Ads offer untapped potential—but your data and tests should guide the way.

Read the full article here → The Untapped Potential of TikTok Search Ads: A Comprehensive Guide