How Innovation and Ads Can Save Your Business During COVID-19

Originally published on the JumpFly Blog

With the COVID-19 pandemic disrupting normal operations across industries, brands that pivoted quickly to innovate—and supported that with smart digital advertising—found ways to stay relevant and visible even during the hardest times. In this post, I explore six actionable strategies to help businesses navigate uncertainty with agility.

Here’s a quick look at what I cover:

• Shifting your offerings with innovation—like digitizing events or retooling production to meet essential needs


• Leaning on storytelling that highlights small business roots or social responsibility


• Using gift cards, promotions, and delaying shipping (with transparent messaging) to keep revenue flowing


• Staying active with remarketing campaigns that reinforce brand presence—even when fulfillment is delayed

If you're looking for creative ways to stay top-of-mind with your audience, even when markets are volatile, this article offers both inspiration and practical tactics.

Read the full article here → How Innovation and Ads Can Save Your Business During COVID-19