Do Snapchat Ads Make Sense for Your Business?

Originally published on the JumpFly Blog

Snapchat isn’t just for teens anymore — the platform has matured into a powerful advertising channel for brands looking to connect with younger, highly engaged audiences. In this article, I break down who’s on Snapchat, what kinds of ad formats are available, and when it makes sense to invest in the platform as part of your paid social strategy.

Here’s a quick look at what I cover:

• The demographics and usage habits of Snapchat users


• Ad formats like Snap Ads, Collection Ads, and Story Ads


• How Snapchat’s targeting options compare to other platforms


• Which types of businesses are most likely to see success on Snapchat

If your target audience includes Gen Z and younger millennials, Snapchat can be an effective — and often underutilized — addition to your marketing mix.

Read the full article here → Do Snapchat Ads Make Sense for Your Business?