Digital Ads Measurement in a Multi-Channel World [With Infographic]

Originally published on the JumpFly Blog

As businesses increasingly adopt a multi-channel approach—think Google, Facebook, TikTok, and more—measuring the true impact of each channel becomes tricky. This post breaks down measurement methods that work, even across fragmented touchpoints, with the help of a clear, infographic-driven visual aid.

Here’s a quick look at what I cover:

• The challenge of attributing conversions accurately across different platforms


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  Option 1 – Marketing Efficiency Ratio (MER): Simple total revenue ÷ total marketing spend


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  Option 2 – Mixed Marketing Modeling (MMM): Uses statistical models to analyze seasonality, promotions, and campaign impact


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  Option 3 – Multi-Touch Attribution (MTA) Tools: Assign value to individual touchpoints via advanced, machine-learning–based analysis

Whether you're handling campaigns across multiple channels or trying to simplify your reporting process, this article lays out the pros, cons, and practical considerations for each measurement approach.

Read the full article here → Digital Ads Measurement in a Multi-Channel World (With Infographic)